At the heart of every Track software installation is a robust Customer Relationship Management (CRM) hub. The TrackCRM allows users to manage contacts and stay data for all past, present, and potential guests. With the Advanced CRM features, communication with guests becomes even stronger. Use text messages for quick and direct alerts to folks in-house. Send follow-up surveys after a guest has recently departed to get honest feedback on their stay. Become a marketing pro with Track's integration to the platform Brevo to send targeted promotional emails enticing guests to come back again and again.